Boss Allan Leighton slashed the cost of 1,500 items by as much as 45 per cent. He said he planned to 'continue to invest in ...

Allan Leighton is 'putting the band back together' but it's going to take a lot of practice to get the Asda show well and ...

Asda is doubling down on its commitment to value by reducing prices by up to 45% on 1,500 "family favourite" items. The move ...

UK supermarket chain Asda is intensifying its focus on delivering value to its customers by slashing prices on 1,500 products ...

When Allan Leighton returned to Asda last November after a 24-year absence, the business was in a very different state to how ...

Asda's new chairman, Allan Leighton, has vowed to make the struggling chain "incredibly competitive again" - with 4p slashed ...

Shoppers are set to be big winners as Asda signalled a new price war as its new top boss promised to revive the ailing chain ...

Leighton, who was parachuted in in November, having become a legendary figure at Asda during the 1990s alongside Archie ...

"at-above-post addthis_tool" data-url=" chair Allan Leighton has laid down his game plan for turning around the UK’s third ...

Asda is reinforcing its commitment to value by slashing prices on over 1,500 popular family products, offering discounts of ...

Asda is set to make a significant alteration ... the flagging business under the guidance of executive chairman Allan Leighton, who assumed his role last November. Property insiders believe ...

The supermarket price wars escalated yesterday as Asda slashed the cost of 1,500 ... supermarket to win back shoppers, new boss Allan Leighton cut the prices of staples such as Clover butter ...