Welcome to the worst day on the internet! As Chaim Gartenberg pointed out years ago, brands and a holiday dedicated to hoaxes are rarely a winning combo. If you’re a company with any kind of social media presence in 2025, you really, truly only have four options on April Fools’ Day:

Day likely had its origin way back in the 15th Century. But today it's become more of a day for marketing mischief by big brands.

A much-anticipated day for jokesters and pranksters has arrived: Tuesday is April Fools' Day! With the origins of the holiday tracing back to 1582, humorous tricks and pranks have been entertaining the world for centuries.