"The Future of Entertainment" was the topic in focus for the Swedish singer, songwriter, producer and co-founder of Pophouse ...

Having conquered holograms, ABBA’s Björn Ulvaeus revealed that he’s writing a musical using another cutting edge (and controversial) technology, AI.

ABBA's Björn Ulvaeus is testing out AI-generated music to help him partially compose a musical. “A misconception is that AI ...

ABBA ‘s Björn Ulvaeus is proving that curiosity doesn’t diminish with age. At 80, the Swedish songwriter behind some of pop music’s most enduring hits is pioneering a new frontier in ...

Björn Ulvaeus is taking another chance on artificial intelligence. “Right now I’m writing a musical, assisted by AI,” the ABBA singer said during a SXSW London panel this week, per Variety.

ABBA’s Björn Ulvaeus is proving that curiosity doesn’t diminish with age. At 80, the Swedish songwriter behind some of pop music’s most enduring hits is pioneering a new frontier in musical ...

Björn Ulvaeus onstage during "The Future of Entertainment" panel discussion on day three of SXSW London 2025 on June 04, 2025 in London, England. - Credit: Jeff Spicer/Getty Images for SXSW London ...

ABBA’s Björn Ulvaeus was at the inaugural edition of London’s SXSW festival yesterday and revealed he is writing a new musical using AI. He referred to artificial intelligence as “such a ...

From “Dancing Queen” to “Fernando,” “Knowing Me, Knowing You” to “Super Trouper,” the polished pop of ABBA still glistens.

ABBA’s Björn Ulvaeus was at the inaugural edition of London’s SXSW festival yesterday and revealed he is writing a new musical using AI. He referred to artificial intelligence as “such a great tool” ...