Peloton is now part of the Costco family, making it easier to buy its sought-after bikes. Costco members can now purchase a Peloton Bike Plus at 300 Costco locations and online this holiday season. Peloton announced Tuesday that starting Nov. 1, Costco members can purchase an exclusive Peloton Bike Plus bundle through Feb. 15, 2025.

Peloton plans to sell its deluxe stationary bike at Costco this holiday season as the struggling connected-exercise company seeks to broaden its customer base.

Long focused on growth at all costs, Peloton has turned its sights to profitability and has had to become more creative as it tries to reach new users.