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Cracker Barrel Logo Controversy, Explained

The Cracker Barrel Logo Controversy, Explained

Cracker Barrel has changed its logo, and inadvertently found itself in the midst of the culture war—here’s the rebrand controversy, explained.

USA TODAY · 1d

Cracker Barrel presents its new logo, but not all customers are happy. Here's the reveal

The restaurant chain wants to revive sales with a new look and food offerings, but many are unhappy that nostalgia isn't on the menu

The Hill on MSN · 1d

Cracker Barrel loses almost $100M in value after divisive logo ‘refresh’

Cracker Barrel’s stock plummeted $94 million on Thursday after the country staple restaurant announced an unexpected rebrand of their logo. The 55-year-old company shed its share value by

1don MSN

From gas stations to a controversial logo change: The history of Cracker Barrel in photos

The restaurant chain got its start in 1969 as a roadside stop for sit-down meals. It's since expanded to over 400 locations.

Daily Voice on MSN20h

Cracker Barrel Makeover Blasted As 'Woke' By Conservatives, Petitions Call For Boycott

Cracker Barrel's push to modernize has sparked fierce criticism, as the restaurant chain is the latest brand to be labeled ...

1don MSN

Cracker Barrel exec went on to sit on HRC Business Advisory Council

Former Cracker Barrel employee Steve Smotherman led an LGBT resource group and worked with the Human Rights Campaign to ...

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