The uproar from the ‘woke’ ads was likened to Bud Light’s bizarre 2023 partnership with transgender influencer Dylan Mulvaney ...

We knew Jaguar’s rebranding strategy was disastrous for the brand, but new hard data shows just how badly sales tanked. While ...

Consumer research also showed progress. Focus group testing indicates that 20 percent more people see Jaguar as a brand ...

Jaguar’s sales in Europe have plunged dramatically, with only 49 vehicles registered in April 2025, a 97.5% drop from the ...

Jaguar’s rebranding was striking in its departure from the familiar cues that had defined the brand for decades. The iconic ...

Jaguar sales plunge 97.5% in Europe; after disastrous ‘Copy Nothing’ woke rebrand. The company sold just 49 cars in April ...

British luxury carmaker Jaguar Land Rover reported a 10.7% drop in first-quarter sales, its Indian parent Tata Motors said on Monday, hit by a temporary pause in shipments to the U.S and a wind-down ...

The results of the Auto Express New Car Awards were announced this week with the fantastic Skoda Elroq taking the overall win ...