Why would a brand put itself out there on April Fools' Day? Well, it can pay off, says Guido Campello, co-CEO of lingerie and pajama brand Journelle. The holiday "presents a unique opportunity for ...

Well, it can pay off, says Guido Campello, co-CEO of lingerie and pajama brand Journelle. The holiday "presents a unique opportunity for brands like Journelle to engage customers with a playful ...

In honor of Underwear Week, we decided to check in with Journelle, a favorite of ours and one of the first multi-brand lingerie boutiques to offer shoppers a tasteful and somewhat pared-down ...

As spring blossoms, so too does the opportunity for creativity and humor on April Fools' Day. This annual occasion has transformed into a vibrant showcase for brands eager to engage consumers through ...

Why would a brand put itself out there on April Fools' Day? Well, it can pay off, says Guido Campello, co-CEO of lingerie and pajama brand Journelle. The holiday "presents a unique opportunity for ...