KPop Demon Hunters' toys, collectibles, games, dolls and other products based on Netflix’s hit movie are coming next year from Hasbro and Mattel.

Netflix has announced that it is partnering with toy companies Mattel and Hasbro in an “unprecedented” deal that will launch a wide range of products based on the franchise. Mattel and Hasbro will be named global co-master toy licensees, giving the companies free rein to develop any KPop Demon Hunters products starting in 2026.

UTA also represents Maggie Kang, the creator and co-director of KPop Demon Hunters, as well as Rei Ami, a voice for Huntrix. Woo was earlier a K-pop idol in South Korea with the six-member group U-Kiss, which debuted in 2008.

Directors Maggie Kang and Chris Appelhans recently spoke about whether the Netflix sequel KPop Demon Hunters 2 could be live-action. KPop Demon Hunters was released on Netflix on June 20, 2025, and became one of the streaming platform’s biggest hits ever, quickly securing its spot as the most-watched original animated film on Netflix.

The Twits debuted to strong numbers on the Netflix viewership charts, posing competition to the streamer's biggest hit ever, KPop Demon Hunters.

Analysts stuck to ratings and share price targets after a Brazil tax dispute hit the bottom line and stock price, with some waiting for year-end results, while at least one tells investors to "buy the dip.