Fans of Lady Gaga and Ava Max were seeing double on Tuesday after Gaga posted an ad for her liquid eyeliner brand that instantly reminded some fans of Ava.

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e.l.f. Cosmetics has collaborated with world champion blind swimmer Anastasia 'Tas' Pagonis to launch a new packaging feature ...

Pagonis, a world champion swimmer in the Paralympics, is blind—and recorded videos for E.l.f.'s 'Beauty for Every Eye' ...

E.l.f. Beauty has partnered with world champion blind swimmer Anastasia Pagonis to develop a limited-edition product kit of her favorite E.l.f. products.

"Lip stains and tints often have a lighter consistency than lipstick and tend to be gel or water-based. The lightweight ...

If you buy something through my links, I may earn a commission. Amazon is the go to place for just about anything! I've rounded up a great list of some of my favorite Amazon finds from the week. From ...

She gets creative with her makeup for matches, too. One of her favorites is the Sephora Collection Cream Lip Stain 10HR Liquid Lipstick in "Always Red," which she says doesn't smudge or smear in the ...

This limited-edition peel-and-reveal lip stain kit comes with the lip masque, activator spray, and a cloth for wiping away ...

Chipotle Mexican Grill has announced a collaboration with Wonderskin; an award-winning cosmetics brand known for its ...

Chipotle has announced a collaboration with Wonderskin to introduce a guacamole-proof lip stain, named Lipotle. The custom ...

One PS editor tests the Kulfi Lassi Lips Staining Lip Oil that combines the benefits of a hydrating lip oil with the ...