Latest news and live updates on the Macy’s Thanksgiving Day Parade. Follow the floats, Broadway performances, live musicians, marching bands and more.

The Macy's Thanksgiving Day Parade telecast grabbed a record 31.3 million viewers across NBC's live telecast and Peacock's streaming replays.

Adorned in ponchos, the WVU band performed in Herald Square on Thanksgiving Day in front of millions of people.

A century after the first Macy’s Thanksgiving Day Parade, the annual holiday tradition kicks off Thursday in New York City with new Spider-Man and Minnie Mouse balloons, zoo and pasta-themed floats, performances from Jennifer Hudson and Idina Menzel,

Sarah Maslin Nir has covered the annual event in New York City through freezing temperatures, gusting winds and always crowded sidewalks.

Jimmy Fallon isn’t worried about his bizarre Macy’s Thanksgiving Day Parade performance, purportedly believing it’s good publicity for his new holiday album. The “Tonight Show” host, 50, was roasted by fans after wearing sunglasses during the parade,

When you tune in to watch the parade, be sure to be on the lookout for Massachusetts' own UMass Amherst Minutemen.

The parade averaged around 5 million more viewers than NBC's prime-time football broadcast. This article, NBC touts record TV audience for Macy’s Thanksgiving Day parade, was first published at The Desk.