Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

Mattel missed Wall Street estimates for third-quarter revenue and profit on Tuesday, as retailers worried about an uncertain ...

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

Get all the details on the Hot Wheels Twin Mill Racer and Barbie Beach House coming to the Mattel Adventure Park, plus a look ...

"There's enthusiasm for taking such a bold swing with 'Barbie' and being rewarded for it," she told THR about the company’s ...

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Mattel released its third-quarter financial reports showing that the toymaker's sales and revenue declined for the first time ...

This Barbie is an award-winning home designer, author and entrepreneur. Joanna Gaines revealed Mattel has launched a new Barbie doll created in her likeness, accompanied by its own Barbie Dreamhouse ...