The decision, made by the whiskey brand owner, Proximo Spirits, comes just days after the fighter was found liable in an Irish court for the sexual assault of a woman in 2018.

Irish mixed martial arts fighter Conor McGregor denied in a Dublin court on Wednesday that he had sexually assaulted a woman in 2018, saying a civil case brought against him and another man was “full of lies.

Conor McGregor has expressed his regret, but it’s seemingly not to the alleged victim who accused him of rape.