In addition to MS NOW, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but retain its name

In an internal memo, MSNBC President Rebecca Kutler said the rebrand "allows us to set our own course and assert our independence as we continue to build a modern newsgathering op

MSNBC is about to undergo a name change in the coming days. This move follows its parent company, Comcast, spinning the channel off into a new company called Versant. Once MSNBC becomes part of Versant,

And the new MS moniker could also cause some confusion with an emerging digital product tied to NBC News. NBC News Now is an ad-supported streaming service that has gradually expanded its hours and features shows led not only by “NBC Nightly News” anchor Tom Llamas, but also Hallie Jackson and Gadi Schwartz.

The cable news channel is getting a new name and dropping NBC's peacock logo as part of a spinoff from NBC Universal.