MSNBC is about to undergo a name change in the coming days. This move follows its parent company, Comcast, spinning the channel off into a new company called Versant. Once MSNBC becomes part of Versant,

And the new MS moniker could also cause some confusion with an emerging digital product tied to NBC News. NBC News Now is an ad-supported streaming service that has gradually expanded its hours and features shows led not only by “NBC Nightly News” anchor Tom Llamas, but also Hallie Jackson and Gadi Schwartz.

In addition to MS NOW, USA Network and Golf Channel will merge into a new USA Sports brand and CNBC will change its logo but retain its name

MSNBC will soon have a new name. The news network announced Monday that it will soon operate under a new label: MS NOW. The change is part of a larger series of shakeups at MSNBC after NBCUniversal spun off MSNBC and other cable assets into a new company now known as Versant. Due to that, it looks like Versant wanted to de-NBC MSNBC.

Reactions rolled out on the news that MSNBC is getting a new name, MS NOW, and a new logo that drops the peacock symbolism.

MSNBC changing its name to MS NOW is one of the worst branding disasters in media history. The logo looks like it belongs on a discount computer from 1998, not a serious news network. Absurd. pic.twitter.com/vjLAw6cOt5

The new name isn’t meant to call to mind Microsoft or the honorific “Ms.” Instead, in the style of congressional bill-naming, MS NOW is purportedly an acronym for the following mouthful: “My Source for News,

MSNBC announced on Monday (August 18) that the network will be rebranded as My Source News Opinion World, or MS NOW, later this year as part of its separation from Comcast. The network will also be getting rid of its famous Peacock logo.