A pair of Texas A&M stars began their NIL journey with SONIC, marking the fast-food chain's first-ever NIL deals, which will ...

Aguilar started his career being named the Sun Belt Newcomer of the Year in 2023. He ended that season with MVP honors of the ...

Oregon at Risk of Losing No. 1 Player in Alabama With $442K NIL Valuation originally appeared on Athlon Sports. The Oregon ...

Johnny Manziel is hoping to be reimbursed by Texas A&M for the NIL money he missed out on. The former Aggies quarterback ...

Sellers has previously partnered with EA Sports, Cheez-It, Collegiate Legends action figures and Raising Canes, among others.

On July 24, 2025, the White House issued an executive order aimed at reshaping the landscape of college athletics. The order, ...

The deals with a local business are believed to be the first of their kind in Tacoma, and perhaps in the state.

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of ...

Colorado Buffaloes quarterback Julian 'JuJu' Lewis is entering his freshman season with the program. There is much excitement ...

Now finalized, the much-anticipated antitrust settlement in House v. NCAA will introduce a new era of college athletics with ...

In the age of NIL, college athletes have the opportunity to earn thousands — and in some cases, millions — through endorsement deals that use their name, image ...

There’s more than enough room on the NIL playing field for schools of all sizes. The key to success is knowing your strengths ...