There's a new AI-backed search engine in town. But can it stand up to Google's decades-long hold on internet searches?

Artificial intelligence pioneer OpenAI launched its own ChatGPT search engine on Thursday, positioning itself as a challenger to search titan Google and a direct competitor to the Bing search engine from its strategic partner Microsoft.

SearchGPT was initially launched in July as a prototype, from which OpenAI planned to integrate the best features with ChatGPT later. OpenAI has collected that feedback and implemented it into its search experience, claiming it brought "the best of the SearchGPT experience" into the chatbot.