Just months after Hailey Bieber showed support for Selena Gomez and Benny Blanco's engagement, it seems like the feud between these two is back in full force. This time, Hailey and Selena are allegedly going head-to-head over their beauty companies — Rhode and Rare Beauty — and it actually could impact your makeup bag.

Its latest launch, Peptide Lip Shape, is set to redefine beauty. Hailey Bieber talks inspiration, vision and building Rhode.

The Peptide Lip Shape isn’t a lip liner though, per se. It’s meant to be a contour for your lips to add definition and color while also making your lips look and feel more plump and hydrated. The formula actually features peptides,

Hailey Bieber has revealed her current favorite lip combo using only two Rhode products, and fans are already taking notes. The socialite, who is also the founder of the skincare brand, has undeniably aced the effortless makeup trend with her clean girl aesthetics.