When generosity is embedded in company culture and decision-making, it builds loyalty, strengthens relationships and delivers long-term profitability.

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty creators this week.

The four-part series features Grace VanderWaal, Alana Morrison, Max Manticof and more, blending indie-film aesthetics with ...

Applications are open for the Ad Age Small Agency Network, an exclusive community designed for leaders of independent agencies.

Marketers can boost retention, cut acquisition costs and build stronger loyalty by using data to identify and win back at-risk customers.

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty creators this week.

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty ...

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty ...

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they ...

Entertaining content—whether funny, charming or surprising—drives stronger recall, sentiment and purchase intent.

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they also see an agentic advertising opportunity.

5 ways to mentor young talent, diversify creative inputs and protect space for originality to ensure human creativity remains central.