Memac Ogilvy's Bhaskar Bateja shares his answer to the question of innovative creative strategy in the age of Gen AI.

Hammad Benjelloun discusses the Dubai-born technology AIOO for smarter, more responsive and ‘conversational’ public screens.

Initiative UAE’s Yasmine Hussein on how culture is complex, and that is why algorithms need cultural intelligence.

Campaign Middle East reveals the first round of judges for the fourth edition of its annual Agency of the Year Middle East ...

Horizon FCB Dubai picks Alex Pineda as Chief Creative Officer, who brings more than 20 years of global experience within the ...

The deal with Rotana Signs unlocks high-frequency brand exposure inside the Kingdom of Saudi Arabia’s newest transit network.

As we look to the future of marketing, it’s time to anchor the conversation in three interconnected pillars: people, process ...

ORA development partnered with Dubai-based Archer Media to create an outdoor activation designed to guide and welcome guests ...

The latest work from Careem Pay takes a human and sound-led approach to mark the expansion of its international remittance ...

In the GCC, marketing has become not only more thrilling than ever, but also more complex, says Hyundai UAE and Genesis UAE’s ...

As innovation is accelerated, staying ahead of the curve with artificial intelligence is a necessity, writes Bloomberg ...

Bayut 's Sahar Khan shows how backing the right people – those already delivering real value – can shift behaviours across ...