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Opti Score now highlights competitive pressures affecting impression share which may encourage increased spending to compete with rivals.

Sources. ChatGPT search will cite its sources via inline citations and a Sources button underneath its responses (answers) to queries. Clicking the button opens a sidebar of links, called Citations.

Many of you woke up to seeing zero close to clicks and impressions this morning, this is an issue on Google's end Google confirmed.

How Artificial Intelligence exposes the flaws in old-school research and measurement, and redefines engagement.

Letting users watch product videos within Google's search results could increase ad engagement but decrease traffic to landing pages.

Search and shopping ads and PMax adoption remain strong as well as stable CPC growth, according to a new Tinuiti report.

The Search Bidding Exploration tool could help advertisers using tROAS bidding and broad match keywords in unlimited budget campaigns.

This will bring AI Overviews to over 1 billion users and should work in any of the currently supported languages.

Search Engine Land » PPC » Google fixes supplemental feed limitation in Merchant Center Next Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...

As AI improves, some marketing tactics are falling behind. Discover which AI in marketing trends no longer deliver results and why.