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Global agency network to integrate creative, media, and client services under a unified Media++ strategy.
The sell-side advertising company, Magnite has expanded its partnership with Samsung Ads, the advertising division of Samsung ...
Due to AI’s bias against regional languages, a huge percentage of targeting does not reach the true aspirational audiences in ...
DoubleVerify claims Adalytics ‘manipulated findings’ in recent report on general invalid traffic
DoubleVerify alleges that the findings of Adalytics’ GIVT report are misleading and that the firm has a track record of ...
Articles written by Kruti Berawala ...
Design tool? Think again. The latest Canva Create rollout pushes into campaign creation, content localisation, and AI-powered ...
US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to ...
Infiltrating the matrimonial columns, Paisabazaar flips the script on romance—putting credit scores where horoscopes used to be.
Articles written by Saumya Baijal ...
Globally, AB InBev invested $7.2 billion in sales and marketing in FY24, focusing on strengthening its mega brands and building brand equity in high-growth markets like India.
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