BBH London brought the playful spirit of Mentos to life in the digital world of Fortnite.

The 2025 Cannes Lions Jury Presidents bring a diverse, forward-thinking group of leaders to the judging table. KR Liu, global ...

“No less than 91% of people worldwide feel the need to escape occasionally – a universal desire that’s given rise to an ...

In this episode the Campaign team chats to three of the night's big winners: Mother, which took home Creative Agency of the ...

Despite this initiative, most black and multi-ethnic businesses are still not receiving the support that they need and ...

The standard deadline is 3 April. Industry professionals in the advertising, experiences, media, marketing and tech sectors ...

Principal-based media buying, which includes inventory media and proprietary media, has become a key practice for large ...

Q: We’re already seeing how AI is changing the ad industry, with so much more yet to come. The pessimistic view is that all ...

It doesn’t make sense. The phone is ringing, your teams are busy and clients are happy, but your agency is barely breaking even. The maths isn’t adding up; you’re busy but broke. Agencies are about ...

In two-fifths of pitches in 2024, brands did not reveal the media spend to agencies in advance. Should shops and consultants ...

Magazine media in all its multichannel forms is a vital part of the mix when it comes to helping food marketers create brand building campaigns that contextually align with relevant content and ...

For the final edition of Campaign and Performance Marketing World’s ‘Redefining Impact’ series with TikTok, we’re joined by Blane Chapman, brand communications director at Jaguar Land Rover, who talks ...