In response to negative comments about the logo, Kind created a social media post inspired by Jimmy Kimmel Live’s ‘Mean Tweets’ series.

New influencer partnerships and greater financial support for the Rest & Recover Fund are highlights this year of the Theraflu initiative.

Target CEO Brian Cornell sent a memo last week to all staff, attempting to reinforce the retailer’s commitment to its values.

Campaign speaks with Lucio Ribeiro and TBWA's Kimberlee Wells on their AI talent investment and how it will bridge the tech ...

The hackathon is part of Horizon’s plan to fuse experimentation with execution for its clients, advancing the ongoing ...

To promote the “pop”-up shop, the brand released a hilarious video, created by PepsiCo’s in-house creative agency, The Studio, featuring moms whose expectations on their special day fell flatter than ...

NBCU and GroupM lead the shift toward cross-platform proof through its Ad Creative ID Framework.

While shooting the iconic Snickers spot, White was described as ‘amazing’ and ‘down-to-earth’ behind-the-scenes.

As generative AI evolves, a prompt-first economy will drive commerce, and it will be based on relevance, accuracy and ...

Companies' hesitation to take part in Pride is reminiscent of their silence during Black History Month in February, according ...

The tech giant’s Abuela-Approved AI campaign was created with Boden to showcase how Copilot can be of service to the ‘200 percenters’ in the U.S.

Mother’s Day marketing has evolved over the years, with brands pivoting from the overly sentimental to include more humorous, thought-provoking and mindful fare. Additionally, many brands over the ...