Culturally fluent brands use culture efficiently and effectively to connect across segments. In this report, we share the top culturally fluent brands for Gen Z consumers. More than two-thirds of Gen ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Multicultural consumers are redefining how—and why—they snack. From bold flavors to intentional wellness choices, this shift is creating new opportunities for snack brands ready to meet evolving ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time.

Once seen as agents of change, Gen Z is taking an unexpected turn — toward tradition. In our latest report, Trad Is Trending—But Not How You Think, we explore a generational pivot that’s catching many ...

Streaming has become more than a form of entertainment—it’s a cultural experience. For Multicultural audiences, it’s about shared moments, familiar voices, and authentic stories that reflect everyday ...

Define, size and measure audiences so you can engage the right people in the right channels at the right time. Identify key gaps in your industry. Prioritize and act on areas where your brand has a ...

This white paper explores how brands across multiple categories, from food and beverage to travel, can authentically engage Gen Z and Millennials by shifting from generic occasions to culturally ...

In today’s crowded insurance market, trust is in dangerously short supply—and it’s costing brands big. Recent insights from Collage Group’s research reveal a major gap between what insurance brands ...

As economic uncertainty lingers, U.S. consumers are adjusting their wallets—and their priorities. New research reveals shifting patterns in household spending that signal both caution and confidence, ...

The U.S. consumer landscape is undergoing profound shifts, especially among multicultural consumers and younger generations like Gen Z and Gen Alpha. As brands seek to stay relevant, understanding ...

Collage Group’s latest Auto Category research helps brands decode the cultural and demographic shifts transforming the automotive landscape. It spotlights a key consumer segment driving trends in the ...