B2B buyers are nearly 70% through their purchasing process before engaging with sellers — and 80% of the time, it’s the ...

When sales and marketing are in lockstep and leverage branded demand strategies, 80% of practitioners see success ...

Decision-making in B2B marketing is a fickle beast — while practitioners often want to drill prospects with all relevant ...

Folloze, a buyer experience platform, released The Folloze Impact Dashboard, which is designed to equip marketers and sales ...

The distinction between intent data and signal-based marketing is critical for today’s B2B marketers. Intent data, while ...