Snap began testing Sponsored Snaps, which allow brands to deliver a vertical video directly to users’ inboxes, last October.

The CPG marketer reworked creative and media plans to help turn around Special K in the U.K. and is using the same approach ...

Among mobile gamers, 43% will research a new product after seeing an in-game ad, per new research from the game developer.

The e-commerce giant recently shut down its own TikTok clone but apparently is still interested in owning a piece of social ...

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching artificial intelligence and emerging ...

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...

CMO Katie Gohman explains how talent like “Bridgerton” star Nicola Coughlan is key to connecting with both salon pros and everyday consumers.

In a recent podcast, company leaders emphasized that their marketing model focuses on human interaction, not robots and ...

Utiq’s integration was validated with a campaign that saw over 90% of its impressions in non-Chrome browsers delivered using ...

Along with a refreshed visual identity, the DTC innovator launched a new campaign that pokes fun at crime movie tropes to highlight brand truths.

Forward-thinking brands are turning to non-traditional media solutions to expand their marketing campaigns to reach a larger ...