The cold and flu brand generated an impressions SOV of 4.71% and 2.9 billion impressions, primarily through CBS and its show GMA 3: What You Need to Know. The Proctor and Gamble brand invested $10.3 ...

Drug candidates spanning oncology, neurology, rare diseases and more are approaching critical development as the calendar turns to 2026.

Sora, OpenAI’s new social media app, has the power to transform medical marketing — here’s a peek into what it can do.

Already-scarce Medicaid coverage of the highly touted weight loss drugs could become more limited, with federal Medicaid funding cuts expected in the wake of the massive tax-and-spending bill ...

At a September Senate hearing, Health and Human Services Secretary Robert F. Kennedy Jr. boasted about a rural health initiative within  President Donald Trump’s “One Big Beautiful Bill Act.” ...

Lina Polimeni was promoted to SVP and chief marketing office, consumer at Eli Lilly. Citrus Health Group, a 2025 MM+M Agency ...

Lilly’s weight loss pill succeeds in late stage trial; Novo acquires a new drug; Pfizer on U.S.-China partnerships.

Osteoporosis occurs so much more commonly in women, for whom medical guidelines recommend universal screening after age 65, that a man who was not a health care professional might not have thought ...

CEO also discussed the fight for top talent and how Omnicom’s impending acquisition of IPG has 'already' changed the new-business market in Campaign interview at Q3 results.

Publicis’ upbeat growth forecast is in contrast to a number of other holdcos, the majority of which are projecting low or declining growth; most notably, WPP expects an annual revenue drop of between ...

Industry analysts have suggested both Publicis Groupe and Havas could be potential acquirers of Dentsu’s international business, although Arthur Sadoun, the chief executive of Publicis, ruled out the ...

Real Chemistry bought Spring & Bond, a New York-based digital media agency, on Wednesday morning. Financial terms were not ...