Brands are breaking taboos, with influencers helping them walk the talk. From mental health to sexual wellness. But as more ...

Younger audiences aged 15 to 19 are significantly more responsive to fantasy sports at 39% and beverage brands at 23%, while ...

From challenging common haircare myths to crafting relatable content, Arata’s social media strategy goes beyond products. But what makes them click? Here's a rundown.

Saloni Surti of Punctuate Productions explores the unexpected rise of pistachio from a once-overlooked flavour to a global food trend, tracing its journey through viral desserts, brand revivals, and ...

Rising household expenses and heightened price sensitivity are reshaping rural consumption, with discretionary spending on ...

The update would give users greater control over the type of content they view, though the displayed Reels would still be curated by Instagram’s algorithm based on user interests and behaviour.

Snapchat reported that ads which generated higher levels of happiness correlated strongly with increased user attention and ...

Through this new function, advertisers can now invite partners to collaborate on advertising activities directly from within ...

Google removed more than 5.1 billion malicious advertisements globally in 2024, leveraging advanced artificial intelligence (AI) systems to combat ad-based abuse. India emerged as a focal point in ...

Google has announced the wider rollout of its AI-powered video generation model, Veo 2, which allows users to create short video clips from text prompts. The new tool is now available to Gemini ...

Grok, the AI chatbot developed by Elon Musk’s artificial intelligence company xAI, has introduced a new feature enabling users to edit documents and create basic applications. The feature, known as ...

The advertising and marketing industry thrives on creativity, strategy, and innovation—driven by the relentless efforts of agency professionals working behind the scenes. Social Samosa's AgencyCon: ...