TikTok gets a stay of execution – but the power play behind it is bigger than content
TikTok has just been handed another stay of execution. In a social post that read more like a geopolitical statement than a ...
Brand USA faces a tourism reckoning as global visitors look elsewhere
Forget glossy campaign reels. The damage to Brand USA is showing up in the data – and on the faces of would-be visitors ...
Brand USA is faltering – and marketers can’t just spin their way out of it
Forget glossy campaign reels. The damage to Brand USA is showing up in the data – and on the faces of would-be visitors ...
10 Questions on Advertising... with AAR lead consultant Rebecca Nunneley
It’s never too late to turn a pitch around.” There’s a message most agency leaders will have told their teams at some point, ...
Brand America is in trouble as tourists walk away. Can marketing mend its reputation?
Forget the trade wars. The real damage to Brand USA might be happening on Instagram feeds, airline dashboards and travel ...
Al Borland is back – because nostalgia still sells
Natural Light is the latest brand to dig into the pop culture archives, tapping 90s sitcom icon Richard Karn to connect with ...
Judge of the day: Cinn Tan Sze Ling, CMO at Pan Pacific Hotels Group
Meet the judges of The Drum Awards. We celebrate the best in brand-building and creative strategy, and our Judge of the Day series gives you a closer look at the experts behind our prestigious panels.