Behavioural science: The study of human decision-making, incorporating insights from behavioural economics, social psychology, and other related disciplines. System 1 decision-making: As coined by ...

WARC Media forecasts that global podcast ad spend will exceed $5bn in 2025, reaching $5.5bn in 2026; however, year-on-year growth is set to slow from 13.2% in 2024 to 7.9% in 2025, and only 6.5% in ...

As outlined in WARC Media’s latest Platform Insights report, Spotify claims to have seen a 44% year-on-year increase in video streams over the last 18 months, with a growing number of users watching ...

AI Overviews are now part of the search experience, but some early research suggests that they are a big problem for publishers reliant on traffic from search engines, as that click-through from ...

Alphabet, parent of Google, faced more scrutiny about its position on AI than on its far bigger advertising business, which is more profitable than ever despite its heavy investments in infrastructure ...

Humour in advertising has declined by 37% over the past 20 years, according to Kantar, but evidence shows it remains a powerful tool for brand recall, emotional engagement, and long-term success.

Neuroscience shows that humour activates reward systems in the brain, making ads – and brands – stick with consumers long after viewing. Using humour to highlight daily routines or family dynamics ...

The Super Bowl has always attracted big ad money and this year is no different, with reports that some 30-second spots have sold for a record $8m, an indication of just how much live sport and event ...

AI is expensive to build and run, the theory goes, and requires specific chips from specific companies – all of these ideas appear to have been disproved with the rise of DeepSeek, an AI start up ...

The number of people working in UK agencies increased marginally in 2024 while staff turnover dropped more significantly, according to the IPA’s 2024 Agency Census.