Behold the wonder of Nike's Adapt BB self-lacing shoe. This isn't Nike's first self-lacing shoe, but it is its first connected shoe. Because it works with an app, Nike can update the shoe's features over time—like an operating system. They go on sale tomorrow for $350. https://wired.trib.al/PP64VAC | WIRED
3:27
Behold the wonder of Nike's Adapt BB self-lacing shoe. This isn't Nike's first self-lacing shoe, but it is its first connected shoe. Because it works with an app, Nike can update the shoe's features over time—like an operating system. They go on sale tomorrow for $350. https://wired.trib.al/PP64VAC | WIRED
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