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8. Semiotics and Structuralism
51:31
YouTubeYaleCourses
8. Semiotics and Structuralism
Introduction to Theory of Literature (ENGL 300) In this lecture, Professor Paul Fry explores the semiotics movement through the work of its founding theorist, Ferdinand de Saussure. The relationship of semiotics to hermeneutics, New Criticism, and Russian formalism is considered. Key semiotic binaries--such as langue and parole, signifier and ...
451.3K viewsSep 1, 2009
Semiotics in Ads Examples
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