Here’s a hard truth for trade businesses: You are a salesperson, whether you like it or not. If you’re the cheapest, you’ll stay on the tools forever. You’ll always be busy. But you’ll never build freedom, margin, or a scalable business. Learning how to sell — properly — is the difference between running a job and running a business. | Trade Coach
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If you’re booked months ahead, it might not be because you’re doing everything right. It might be because you’re too cheap. I’ve worked with clients who’ve raised their prices by 400-500%. The difference wasn’t luck. It was sales. We can talk about professionalism, value, positioning, and becoming the go-to company. All of that matters. But let’s cut straight to the point. You are a salesperson for your business. And you cannot keep running out to every Tom, Dick and Harry who makes an enquiry,
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FacebookTrade Coach
This is where a lot of trade businesses get it wrong. An enquiry comes in and they treat it like a lead. An enquiry is just interest. A lead only exists once someone on your team calls that client, qualifies them properly, and confirms: ✅ They actually want a quote ✅ They’re looking to move ahead within the next 3–6 months ✅ They’re not tyre kickers ✅ They’ve got a budget ✅ You understand exactly what they want Until that happens, you don’t have a lead — you have noise. And if you skip this step
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