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He Jokingly Branded His Shirt… Then Built a Billion-Dollar Empire
Ever wondered how a tennis player’s joke turned into one of the most iconic billion-dollar brands in the world? In this Lacoste origin story, discover the unbelievable true tale of René Lacoste — the French tennis legend nicknamed “the Crocodile” — who never received the luxury crocodile-skin suitcase he was promised, so he ...
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