1981 Oil of Olay "Lucia and Giovanni" TV Commercial
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IT CAN HELP YOU LOOK YOUNGER TOO: If you watched even a little TV in the 1970s and 1980s, you ran into commercials for Oil of Olay, and its promises that it could help you look younger too. This commercial aired on WPIX Archives on June 22, 1981, during INN. Enjoy! | WPIX Archives
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Oil of Olay ad, 1981
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Olay, originally known as Oil of Olay, has a fascinating backstory that dates back to the 1950s. The brand was created by South African chemist Graham Wulff, who wanted to develop a skincare product for his wife that wasn’t greasy like the typical cold creams of the time. He wanted something that felt elegant and effortless, but was still effective. Wulff formulated a pink, fluid-like cream called Oil of Olay, which he believed mimicked the skin’s natural oils. It was first introduced in South A
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