How to research and invest in the winning ETFs? If you want to build real generational wealth, you need a strategy, check these 5 critical factors before buying any ETF. Whether you're a beginner investor or prepping for retirement, understanding geographic diversification, expense ratios, and sector allocation is the difference between a failing portfolio and a winning one. 📈 Checklist for your next investment: 1. Long-term performance (Inception to date) 2. Global market exposure 3. Sector al